Digital Business Consultant, My Why

I meet people every day and I’m kind of a talker…. I’ve come to notice that everyone has the same opening questions, what do you do? And where are you from?

The second one is easy to answer but the first for an entrepreneur can be overwhelming to most. If you have a job it’s easy, I work for xyz corp doing the abc’s. As an entrepreneur, you do everything and you get to decide what role you play. 

Telling someone I’m a “Digital Business Consultant” their next question is, What is that? Then I get to hit them with my WHY, “I help people achieve their dreams through technology.” Which of course 8 out of 10 people don’t understand what that means either, but why should they? I created it 🙂 

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

 – Simon Sinek 

No matter what you are creating, you need your Why and you have to be able to tell it as a story. As the saying goes, “facts tell, but stories sell”. So I hit them with stories from my past projects, like launching a professional minor league soccer team. Then on to current client successes like the public relations association chapter media directory. Then quickly flip the conversation back to them and simply ask, “what would you like to achieve through technology?”